IMR

The IMR stands for the Institutional mode of representation. In film theory the IMR is the style of films that developed during the classic era of Hollywood cinema and still continues to represent film to this day. Some of the innovations developed from D.W.Griffith who edited film to create a lengthy, dramatic and epic narrative. Subtitles, cross cutting panning and close ups to show emotion were used extensively. However we often do not notice the IMR as we don't really see any films that challenge this mode. Most shot angles, distances and conventions of sound all mean the same to us despite any difference of language and culture in any film. An example of this would be 'A Tale of Two Sisters' which is typical of the IMR for its invisible camera crew, typical close ups that show emotion and continuity editing with a linear narrative, beginning, middle, end. Even though the film is in a different language and has subtitles that we can read, it is evident that we know there is something wrong because of the camera shots and angles and the music used in the scenes.

http://www.youtube.com/watch?v=anF5XiN8QY8

I am going to use this in my film trailer by following typical conventions of the IMR and using the understanding of the audience to create tension and suspense through the elements mentioned above.